We've talked a lot here about the influence of the environment and weather on holiday shopping and gift choice, but, of course, the holiday itself (and the spirit of the holiday) is the true driver of "demand" during this time of year.
Following is a clever and insightful view of Santa as marketer from my friends at The Reputation Garage:
Is Santa the Best, Most Trusted Marketer Ever?
Ed Note: As the numbers trickle in and retail analysts debate the success – or lack thereof – of this holiday season, Trustmeister Stephanie Fierman asks the key question…
Is Santa the best marketer ever?
Think about it.
Long-term reputation management: No Tiger Woods problems here. Ever.
Do you think that Coca-Cola worries that it might go to sleep one night and wake up to find a sex tape of Santa on the Web?
Have you ever noticed that the whole “Mommy kissing Santa Claus” business never seems to go past a certain point (paging Charlie Sheen…)?
Nope, not gonna happen. Santa is one reliable dude.
Read the entire post here.
Best wishes for a happy and healthy and prosperous 2010 from G2 Weather Intelligence!
