A Winter Storm Is Coming — and Retail Winners Will Be Decided Before It Hits
Why forecasts, not snowfall, determine who captures demand
I’ve spent the past week shoveling my driveway, and I’m already tired of all this snow—so I’ll admit the forecast this morning came as an unwelcome surprise.
I was also mildly embarrassed when my kids started texting me about the storm threat for the upcoming weekend before I’d even looked at the forecast.
