G2 Weather Intelligence

G2 Weather Intelligence

Benji’s Fall Forecast

From gray skies to golden mums, the signs are clear — weather is giving retailers an early-season tailwind.

Paul Walsh's avatar
Paul Walsh
Sep 17, 2025
∙ Paid

“Consumer spending rose again in August, fueled by a still-stable consumer and a robust back-to-school shopping season.”

NRF President and CEO Matthew Shay

Retail has been one of the few bright spots in an otherwise cloudy economic landscape. The National Retail Federation recently noted that “retail remains the silver lining as economic clouds darken.”

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