G2 Weather Intelligence

G2 Weather Intelligence

But for Trump, This Would Have Been a Boffo Spring

Retail sales will suffer. But historically warm spring weather — the kind Trump calls a hoax — may be the backstop nobody expected.

Paul Walsh's avatar
Paul Walsh
Apr 03, 2026
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I don't oppose all wars. What I am opposed to is a dumb war.—Barack Obama

Image source: NBC News

Signal Summary

  • Macro headwinds are real: geopolitical tension and higher energy costs are acting as a short-term tax on discretionary spending

  • Weather is quietly supportive: early, favorable spring conditions are pulling forward seasonal demand across the western half of the country

  • Category split emerging: discretionary remains pressured, but weather-driven categories are stabilizing — and in some markets, accelerating

  • Key takeaway: Q1 retail likely comes in soft — but less bad than expected, where weather exposure is high

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