Columbia Sportswear CEO: Our stock price reacts to weather in Manhattan

Correlation or causation? I take a look ...

Many years ago, I met Tim Boyle, the CEO of Columbia Sportswear.

We talked about the weather.

Of course we did. We’re both in the business.

I don't remember the exact date, but I know it was the mid-2000s. Tim was running the business then, but his mom—known to the world as Ma Boyle—was still the chairwoman and very much the face of the company.

She was one tough mother …