Cooler temperatures shifts consumer psychology into fall mode

This dip in temperatures provides a short-term comp advantage that could boost consumer spending in key categories...just in time for back-to-school!

Image Source: ChatGPT

As July turns to August, a shift in the weather pattern could provide retailers with something the economy hasn’t delivered much of lately: a demand tailwind.

Forecasts call for cooler and drier-than-normal conditions across the East next week, setting up a window where consumer psychology tilts early toward fall.