G2 Weather Intelligence

G2 Weather Intelligence

Forecasters Predict a (Relatively) Quiet Hurricane Season. Don't believe it.

I was on CNBC the morning Sandy hit. Here's what I learned.

Paul Walsh's avatar
Paul Walsh
Apr 23, 2026
∙ Paid
Image Source: CNBC / G2 Weather Intelligence

There I was …

October 29, 2012. Superstorm Sandy is making landfall on the Jersey Shore. On a beeline (it seemed), for the CNBC headquarters in Englewood Cliffs. I was live on Squawk Box with Mike Santoli, reporting on the storm’s impact on retailers and the broader consumer economy as it was happening.

The Weather Channel and CNBC were sister companies at the time. When a storm of Sandy's magnitude was tracking toward New York City, you forward-deployed to the studio, and you stayed there. In New Jersey, they call it going to the mattresses. The photo at the bottom of this post is proof.

User's avatar

Continue reading this post for free, courtesy of Paul Walsh.

Or purchase a paid subscription.
© 2026 Paul Walsh · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture