G2 Weather Signal ALERT | Jan 23–25, 2026
Ice, Not Snow, Is the Biggest Risk for Consumer Businesses This Weekend
🔴 G2 Signal Severity: HIGH — Execution Risk Elevated
Signal Alert Summary
Ice, not snow, is the risk driver across the Carolinas this weekend, with just 0.25–0.50 inches capable of triggering multi-day power outages and infrastructure failure.
Execution risk is elevated for consumer-facing businesses as outages, closures, and logistics disruptions shift the impact from demand into operations.
Pre-storm demand will be real, but margin risk rises sharply post-storm as refrigerated inventory spoilage and restocking delays set in.
Outcomes will diverge by preparedness, with power resilience, fuel access, and supply-chain flexibility determining who can still operate when conditions deteriorate.
