Looking Ahead: Colder Spring '25 Means Tough Sledding for US Retailers

Expected colder trends to challenge demand for spring merchandise and pressure margins

“When sales are strong, it’s because of brilliant merchandising; when sales are poor it’s because of bad weather.” — the universal weather excuse

I’m writing this in the warm comfort of my cozy home office in the western suburbs of Philadelphia (Go Birds!) while friends and former colleagues are on the final day of the National Retail Federation’s (NRF) “