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Premature Elaboration? The Mid-Summer Cool Snap That's Accelerating Fall Demand

Premature Elaboration? The Mid-Summer Cool Snap That's Accelerating Fall Demand

This weekend's cool front is a powerful, short-lived signal, but the consumer behaviors it's driving are a harbinger of a robust season ahead.

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Paul Walsh
Aug 02, 2025
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G2 Weather Intelligence
G2 Weather Intelligence
Premature Elaboration? The Mid-Summer Cool Snap That's Accelerating Fall Demand
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It was hot last week.

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