Premature Elaboration? The Mid-Summer Cool Snap That's Accelerating Fall Demand

This weekend's cool front is a powerful, short-lived signal, but the consumer behaviors it's driving are a harbinger of a robust season ahead.

It was hot last week.

How hot? This hot …

And I felt the heat … strongly.

That’s because the mini-split air conditioner that cools the in-law suite (i.e where my wife and I sleep) at our cottage near the Delaware shore was on the fritz.

Of course it was.

Because, Murphy’s Law.

As a temporary/emergency measure I purchased a small window air conditioner at BJ’s Wholesale after searching for a similar model at Lowes … they were sold out (!).

At any rate, the small AC did the trick and saved the day and we had a successful few days at the shore. We beat the heat, but not the biting flys … the little bastards!

But I digress.