G2 Weather Intelligence

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G2 Weather Intelligence
G2 Weather Intelligence
Snowstorms, Heatwaves, and Hashtags: The Digital Impact of Extreme Weather

Snowstorms, Heatwaves, and Hashtags: The Digital Impact of Extreme Weather

Bad weather nudges millions indoors—and straight to their screens.

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Paul Walsh
Mar 21, 2025
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G2 Weather Intelligence
G2 Weather Intelligence
Snowstorms, Heatwaves, and Hashtags: The Digital Impact of Extreme Weather
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Image source: Google Gemini

The impact of weather on people cuts deep.

It’s foundational to how we lead our daily lives, and the availability and accuracy of the data and forecasts mean that it is the straw that stirs the drink when it comes to planning our activities.

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