G2 Weather Intelligence

G2 Weather Intelligence

Snowstorms, Heatwaves, and Hashtags: The Digital Impact of Extreme Weather

Bad weather nudges millions indoors—and straight to their screens.

Paul Walsh's avatar
Paul Walsh
Mar 21, 2025
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Image source: Google Gemini

The impact of weather on people cuts deep.

It’s foundational to how we lead our daily lives, and the availability and accuracy of the data and forecasts mean that it is the straw that stirs the drink when it comes to planning our activities.

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