The Coming Shakeout in the Commercial Weather Industry
AI is collapsing data costs and shifting value to decision-making. The old model won’t survive this unchanged.
“Coming down is the hardest thing” -Tom Petty
Recently, The Wall Street Journal ran a Deloitte-sponsored interview with Dr. Gabriela Adler at Google and Vishal Kapur at Deloitte, both of whom work at the intersection of climate data, forecasting systems, and enterprise AI adoption.
Gabriela (who is truly brilliant!) and I were colleagues at BreezoMeter before and during our acquisition by Google.
Reading the piece didn’t surprise me — it felt like familiar territory. Because the core message in the WSJ article is the same one I’ve been developing here for nearly a year on G2 Weather Intelligence:
Weather signals the demand.
Agentic AI turns it into action.
Speed is the competitive advantage.
And now the hyperscalers are saying it, too.
The Change Is Already Underway
The article lays out three shifts that matter:
AI is dramatically accelerating weather forecasting — from hours t…
