The Dawn of Predictive Ads? Meta's AI Could Fuse Weather, Data, and Desire
When AI combines your online life with hyper-local weather, ads won't just target you; they'll anticipate your weather-driven needs before you do.
Meta's ambitious plan to fully automate ad creation and targeting with AI by the end of next year, as detailed in this Wall Street Journal article, signals a seismic shift for the advertising industry, particularly when envisioned with the integration of real-time weather data.
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