The Dawn of Predictive Ads? Meta's AI Could Fuse Weather, Data, and Desire

When AI combines your online life with hyper-local weather, ads won't just target you; they'll anticipate your weather-driven needs before you do.

Meta's ambitious plan to fully automate ad creation and targeting with AI by the end of next year, as detailed in this Wall Street Journal article, signals a seismic shift for the advertising industry, particularly when envisioned with the integration of real-time weather data.

See: Meta Aims to Fully Automate Ad Creation Using AI

The article highlights that Meta's AI will soon allow brands to generate entire ad campaigns—from imagery and video to text and targeting—based on minimal inputs like a product image and a budget.

Meta … plans to enable advertisers to personalize ads using AI, so that users see different versions of the same ad in real time, based on factors such as geolocation, the people said.

A person seeing an advertisement for a car in a snowy place, for example, might see the car driving up a mountain, whereas a person seeing an…