The K-Shaped Heat Trap: Why the Bottom 50% are Now Weather-Leveraged
Retail Demand Has Become Weather-Conditional
Merry Christmas and Happy Holidays from the G2 Weather home office.
My hero image this morning is from a walk with my best pal Benji last week. A heavy, early Northeast snowfall forced us off the local park trails and into the middle of the street just to find traction.
While the rest of the country is experiencing what weather geeks refer to as a “blowtorch,” with approximately 250 million Americans sweating it out, the Northeastern US remains a winter fortress for retailers. We have the cold and the occasional, mood-setting snow, but critically, the roads have remained navigable when it matters most: the weekends.
If not for the persistent economic uncertainty of our K-shaped economy, it would be a Goldilocks holiday season in the heavily populated Northeast.
But as we know, a “just right” temperature in one region (even a big one!) doesn’t mean much for the national tape if the rest of the country is overheating and the consumer’s savings…
