The Missing Ingredient in Weather Intelligence
The organizations winning with weather intelligence aren’t the ones with the most accurate weather forecasts.
Snowflake published a blog post last week on what they call weather intelligence. It caught my eye (needless to say) — and I have thoughts.
They give the following good examples: Cargill uses weather data to reroute ships and cut emissions. The Met Office helps hospitals anticipate ambulance demand. The examples are real. The value is real.
But the post leaves out the hard part.
Data Is Not a Strategy
For every Cargill, there are many retailers, CPG brands, restaurant operators, and health systems paying — in some cases, dearly — for weather data … and not getting a meaningful payback.
Weather data vendors, by and large, deliver the map. The decision is left to you. That gap — between raw weather data and systemic business action — is where many organizations sit today.
Sure, Snowflake can efficiently deliver boatloads of weather data. But it doesn’t get you a strategy. It doesn’t (directly) get you…
