Weather Intelligence Without a Strategy? Not Intelligent ...

Why consumer businesses need to rethink how they leverage weather data

“I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail." — Abraham Maslow

Image Source: Google Gemini

Over the past five years, a growing number of commercial weather and climate firms have emerged. This trend will likely accelerate due to Trump’s defenestration of NOAA and the National Weather Service.

Nearly all these companies use the term “weather intelligence” to describe their products—primarily weather data APIs and platforms that display beautiful graphics formatted into compelling dashboards.

Most promise breathtaking returns on investment based on making one or two weather-intelligence-supported decisions.

The reality …

Data without a strategy is a recipe for, at best, one-off incremental gains and, at worst, a waste of money and time.

I know this because I’ve been in this space since “before electricity” and have worked with many of the largest consumer companies in the world.