Weather Is Now a Holiday Sales Headwind in the Pacific Northwest
Friday Signal Update | Where weather reality meets retail reality
Summary
A multi-day atmospheric river hit the Pacific Northwest during the highest-conversion stretch of December, disrupting store traffic, Quick-Serve-Restaurant (QSR) routines, and holiday demand.
Research shows lost retail and QSR sales from severe weather are not recovered later or offset online — the revenue impact largely sticks.
With affordability already tight, this storm represents a material holiday drag that could surface in December comps and internal performance updates.
