💡 The next era of progress won’t be ideological. It will be operational.
Back in January, I wrote The First Rule of Climate Change Communication: Don’t Talk About Climate Change.
My argument?
Business leaders should stop framing the problem as “climate” and start managing it as weather: a set of operational and financial risks that can be acted on today.
Earlier this week, Bill Gates published his own version of that thesis: Three Tough Truths About Climate.
Different language, same conclusion — the problem isn’t prediction, it’s application.



