What This Week’s January Thaw Means for Your Wallet
How warmer weather changes spending, prices, and foot traffic
"It's spring fever. That is what the name of it is. And when you've got it, you want—oh, you don't quite know what it is you do want, but it just fairly makes your heart ache, you want it so!" —Mark Twain
If the last couple of weeks felt like real winter — slower mornings, fewer errands, more staying in — you’re not imagining it.
This week flips the script.
A January thaw is hitting hard, with unusually warm air spreading across much of the country. In parts of the Northern Rockies and Plains, it’s nearly 30 degrees warmer than this time last year.
That kind of swing isn’t just a change in the weather — it’s a shift in behavior and mood and energy. I felt it firsthand this morning on my usual walk with my pal Benji. It was glorious!
Here’s what that means in real life.
