G2 Weather Intelligence

G2 Weather Intelligence

Why did November retail sales beat expectations?

There's ninety-nine reasons ... and weather is one

Paul Walsh's avatar
Paul Walsh
Dec 18, 2024
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One of the most fun and rewarding jobs I’ve had in my career was working for The Weather Company.

I was hired in 2011 to start a weather analytics business, which led to the development of an advertising technology stack called weatherFX.

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