Winter Storm Hernando: The Retail Surge is Happening Right Now
$1.5B in Weekend Sales Pulled Forward as 34,500 Retailers See 45% Traffic Surge Ahead of Sunday Snowfall
The pre-storm surge is happening … now!
Winter Storm Hernando hits the Northeast tomorrow (Sunday) with 12-18”+ of snow expected through Monday. The retail impact isn’t tomorrow when the snow falls — it’s today, in the 24-hour window before conditions worsen.
