Your Markdown System Doesn't See the Weather Coming
Weather changes what consumers will pay. Most pricing models don't fully account for that.
This is the third post in the G2 Weather Intelligence Brainstorm series on building an integrated retail weather strategy.
The first post covered seasonal planning — how much to buy. The second covered demand forecasting and distribution — where to send it. This post covers pricing — specifically, markdown pricing — and the weather variable that most optimization systems still don’t fully exploit.
