📘 About G2 Weather Intelligence™

Weather → Signal → Demand → Action

Weather intelligence at the speed of conversation.

Weather shapes everything — earnings beats, category shifts, traffic patterns, mix, margin, and the risks retailers and operators face every week.

But most weather tools stop at the forecast. They hand you data, maps, and dashboards — and leave you to guess what it means for demand, sales, or the market.

G2 Weather Intelligence™ is different.

We translate weather into clear, decision-ready intelligence that helps:

• Institutional investors, analysts & market strategists
See weather-adjusted demand signals before the Street does. Anticipate category turns, margin pressure, and pull-forward risk — the invisible drivers behind retail performance.

• Retail and CPG teams
Understand demand shifts, category activation timing, and execution risks across the network — without wading through meteorological noise.

• Operators and mid-sized businesses
Know what customers will need, when they’ll need it, and how weather will influence traffic, mix, and full-price selling.

• Large enterprises
Look beyond the week and see the seasonal arc — where demand is building, where it’s at risk, and where to allocate attention and inventory.

No jargon. No dashboards. No noise. Just the signal.

Why G2 Weather Intelligence and Paul Walsh

Most weather intelligence firms focus on commodities, energy, or agriculture.

G2 Weather Intelligence is the only platform built for the retail and consumer economy — the sectors where weather directly moves traffic, demand, margins, and earnings.

This is not generic forecasting. It is weather translated into financial and operational impact. And it’s powered by the person who built the discipline.

As Barron’s wrote:

“Paul Walsh is one meteorologist investors should pay attention to… turning weather into an opportunity rather than a cost.”

And CNBC’s Steve Liesman put it simply:

“If Paul Walsh says it, then I’m going to take it to the bank.”

Paul pioneered weather-driven demand analytics at scale — concepts used by the world’s biggest retailers, top investment banks, and hedge funds seeking consumer-exposed alpha.

G2 Weather is the institutionalization of that expertise: a system, a methodology, and a signal built for operators, executives, analysts, PMs, and anyone whose results move when the weather does.

No hype. No dashboards. No meteorological noise. Just the demand signal.

Who G2 Weather Intelligence Is For

✔️ Institutional Investors, Analysts & Market Strategists

If you trade retail, apparel, or consumer names, weather is the one variable your models pretend to handle but usually ignore. G2 Weather fixes that.

I give you the weather-adjusted tape — the population-weighted demand signal that shows when seasonal sales will accelerate, stall, or pull forward before Wall Street prices it in.

✔️ Retail, Apparel, CPG & Supply Chain Leaders

Merchants, planners, DMMs, allocators, demand forecasters, supply-chain operators — the people who actually own the P&L. Your job isn’t to interpret forecasts; it’s to make calls.

G2 Weather turns weather into actions: what to promote, where to move inventory, when to pull back, and when to push.

It’s the weekly signal your dashboards don’t deliver.

✔️ Operators Who Need to Make the Right Call Before the Weather Hits

Grocery, hardware, sporting goods, home improvement, QSR — any business where weather drives traffic, mix, and margin.

If weather affects what you stock, schedule, price, or plan, G2 Weather gives you the situational awareness to act early and act decisively.

✔️ Teams Already Paying for Weather Data

If your company buys weather data from a commercial weather provider— great. But that’s data.

G2 Weather provides the missing layer: What the weather means for sales, margin, inventory, and execution.

This is where decisions — and dollars — live.

The G2 Weather Signal Suite™

Your weekly system for turning weather into action.

🔹 G2 Weather Signal — Free Tier

Clear, useful weather insight — without the forecast.

The free version of G2 Weather Intelligence gives readers a grounded view of what actually happened last week: the real temperatures, real anomalies, and the real impact those conditions had on consumer behavior and category demand.

You’ll get:

• Last Week’s Actual Weather (Sun–Sat)

• Observed anomalies and simple behavior cues

• The lead paragraph of the Monday Signal

• Access to all free educational posts

• Select high-impact notes when conditions shift

The forward-looking forecast, demand implications, and actionable planning guidance remain part of the Premium and Pro tiers.

Perfect for consumers, casual readers, and early-stage business users who want real-world weather context without committing yet to the full signal.

Free forever.

🔹 G2 Weather Signal™ — Premium

Weather intelligence that helps real people — and real businesses — plan the weeks ahead, without the jargon.

Your two-week weather–and–demand briefing, every Monday at 8 AM ET.

Each week includes:

• Last week’s actual weather (same as free tier

• A clear two-week ahead forecast you can actually plan around

• What the weather means for demand, behavior, and activity

• What to prepare for — early enough to act, not react

• Category and consumer behavior signals

• Plain-language guidance written for humans, not meteorologists

Perfect for people who rely on the weather to run their day, their team, or their business.

$12/mo

🔹 G2 Weather Signal+™ — Pro (available in early 2026)

Everything in Premium, plus:

By-Exception Alerts

Only released when a shift is big enough to change demand or operational plans.

Friday Update

Your end-of-week ground truth:

• Actual weather (Sun–Thu)

• How the forecast held

• What changed that matters

• Friday + weekend impact

• Weekly 4-week outlook

• Quarterly season ahead outlooks

This is the operational heartbeat for planners, merchants, allocators, and operators.

$79/mo

🔹 G2 Weather Extended Signal™ — Enterprise

Bespoke weather intelligence for seasonal decision-makers.

Everything in Signal+, plus:

• Multi-week to multi-month forward visibility

• Seasonal transition signals

• Risk & opportunity windows

• Retail-relevant long-horizon insight

Why You Need This

The challenge has never been the forecast itself — it’s understanding what the weather means for your plans, your customers, or your business.

That’s where most people get stuck. G2 Weather Intelligence closes that gap by turning complex conditions into a simple, shared signal you can act on before the weather arrives.

You don’t need another dashboard. You don’t need more data. What you need is clarity — the signal that actually matters.

Subscribe to Get the Signals

Whether you’re a consumer, a business owner, or a global retailer, the weather will shape your week.

Let’s make sure you see it coming.

👉 Subscribe to G2 Weather Intelligence™
👉 Start with the Monday Signal™ — free through December

About Paul Walsh

About Paul Walsh

Paul is one of the leading voices on how weather drives consumer behavior, retail performance, and financial outcomes. He helps analysts, fund managers, and retail/CPG leaders understand where weather will move demand — and how to position ahead of it.

He built G2 Weather Intelligence to deliver decision-ready weather signals, not dashboards, noise, or raw data. His focus is simple: turn weather into an advantage for the people who manage sales, margins, inventory, and risk.

Paul’s career has been dedicated to bridging meteorology and commerce. He served in executive roles at The Weather Company, IBM, and Google, where he helped major retailers, brands, and media companies quantify how weather shapes demand, traffic, and consumer behavior — and how those patterns show up in earnings.

His approach was forged early as a U.S. Air Force and Army meteorologist, including as Chief of Weather Operations for the 101st Airborne during the Gulf War, where the ability to turn a forecast into an executable plan wasn’t academic — it was operational.

Paul is also a recognized public voice on the business impact of weather. He has served as The Weather Channel’s Weather & Business Expert, was featured on The Forecast Factor with Paul Walsh on The Weather Channel, and his insights have appeared on CNBC, Bloomberg, The Wall Street Journal, and The New York Times.

Through G2 Weather Intelligence, Paul delivers the population-weighted weather signals that matter to operators and investors — helping teams anticipate demand, manage risk, and act with confidence.