G2 Weather Intelligence™
The Weather-to-Value Operating Model
Weather → Demand → Action
Everyone has good weather data now. Accuracy isn’t the problem. Access isn’t the problem. APIs aren’t the problem.
But stores still get caught flat-footed. Promo calendars still miss the conditions. Inventory still shows up where demand isn’t.
The gap isn’t data — it’s what to do with it.
That’s what G2 Weather Intelligence solves.
Not by making more reports. Not by adding dashboards.
But by helping teams execute differently, in areas such as planning, pricing, replenishment, labor, media, and day-to-day store and supply decisions.
That’s when weather data becomes valuable.
The Problem We Are Calling Out
Right now:
Businesses are reacting to the weather instead of anticipating it.
Professional services firms are selling effort instead of outcomes.
Weather data providers are selling signals instead of value.
The result?
Everyone is leaving money on the table.
The G2 Weather Operating Model
Weather → contextualize the signal
Demand → quantify the commercial impact
Action → use agentic AI to execute the decision where value is created
Insight ≠ value. Execution = value. AI is how we scale execution.
Who We Challenge — and Enable
Professional Services Firms
Your clients know weather affects performance. What they lack is a structured, repeatable method for utilizing weather intelligence to inform their decisions.
We provide:
Outcome-led messaging frameworks aligned to executive priorities
Operational playbooks that embed weather intelligence into planning and replenishment workflows
Pricing models that position weather strategy as a margin-improving capability — not an analysis project.
Weather intelligence is only valuable when it becomes actionable — we provide you with the model to make that action repeatable.
Enterprise Weather & Climate Sales Teams
Your prospects don’t care about your models. They care about what moves their P&L.
We arm your team with:
Category-specific value cases
Margin impact frameworks
Executive messaging that wins budget
You stop defending your data. You start shaping the deal.
Retail, CPG & Healthcare Operators
You already feel the weather. But feeling doesn’t drive planning.
We provide:
Seasonality-aligned demand shifts
Playbooks for timing promotions, allocations, and labor
Operational workflows your teams can run every week
Weather becomes a lever — not a surprise.
G2 Weather Intelligence Substack
The Substack functions as the thought-leadership and enablement channel for end users.
It establishes the vocabulary, frameworks, and mental models required to adopt Weather → Demand → Action as a strategic discipline.
It creates organizational alignment and executive readiness in advance of engagement.
It is the education layer that accelerates adoption and reduces friction.
The market is changing
Weather data alone isn’t enough. Advice alone isn’t enough. Operational awareness alone isn’t enough.
The teams that win next will be the ones who can turn weather into decisions — and decisions into results.
If you’re a:
Weather vendor looking to sell value, not APIs
Professional services leader looking to scale impact, not hours
Operator looking to improve margin, allocation, or service levels
This is the operating model.
Subscribe to stay ahead. Engage to lead.
About Paul Walsh
“Paul Walsh is one meteorologist investors should pay attention to. His forecasts are not of the five-day variety … Walsh has helped retailers like Wal-Mart, analysts at Merrill Lynch and Citigroup, and several hedge funds turn weather into an opportunity, rather than a cost.”
-- Barron’s Magazine, The Polar Vortex Portfolio, Investing with Weather in Mind
“If Paul Walsh says it, then I’m going to take it to the bank.”
— Steve Leisman, Senior Economics Reporter, CNBC
The opportunity to leverage weather data for business success is greater than ever before due to powerful advances in AI. Yet, most businesses are still lagging, unable to translate this new technological capability into a tangible strategy.
G2 Weather Intelligence was created to bridge that critical gap.
Through this platform, Paul teaches both end-users and vendors how to harness the potential of AI-powered weather data to achieve real-world profitability and revenue growth.
Paul has a history of closing this gap. He pioneered the practical application of AI in the weather industry as the developer of The Weather Company's groundbreaking WEATHERfx platform, the first large-scale system to translate weather data into tangible marketing return on investment (ROI).
He honed his expertise in connecting weather intelligence to enterprise value through executive leadership roles at the world's largest corporations, including Google, IBM, The Weather Company (TWC), and Verisk Analytics.
Paul’s philosophy was forged in the highest-stakes environments imaginable, where failing to act on intelligence was not an option. As a meteorologist in the U.S. Air Force and Army, he translated critical data into operational strategy for mission planners.
During the first Gulf War, he served as the Chief of Weather Operations for the elite 101st Airborne Division, where turning a forecast into a successful combat mission was a daily, life-or-death necessity.
As the former business and weather expert on The Weather Channel television network, Paul is a trusted public voice on the business of weather, with his insights featured on CNBC, Bloomberg, and in The Wall Street Journal.
Today, he brings this unique blend of military, corporate, and media experience to G2 Weather Intelligence to help your business close the gap and finally capitalize on the immense opportunity of AI in weather.
