G2 Weather Intelligence™
Translating weather into decision-ready financial insight for investors and executives focused on U.S. retail and restaurants.
Weather → Signal → Action
We focus on where weather is likely to matter financially — and ignore where it doesn’t.
How We Turn Weather Into Signal
Weather is more than a conversation starter. It moves traffic, shifts category demand, pressures margins, and drives earnings surprises. Most weather tools stop at the forecast and leave the interpretation to you.
G2 Weather Intelligence™ exists to close that gap.
Most weather products deliver data. G2 Weather provides signal intelligence — what the weather means for demand, margins, and timing.
Each week, we translate weather conditions and probabilities into clear, forward-looking insight that helps readers understand:
What actually happened
What’s likely to happen next
Where weather is financially relevant — and where it isn’t
No dashboards. No meteorological jargon. Just clarity.
Who G2 Weather Is For
G2 Weather is written for people whose results move when the weather does:
Finance leaders (CFOs, FP&A, strategy) at U.S. retail and restaurant companies
Analysts and portfolio managers covering consumer-facing sectors
Retail investors who want better context around timing, risk, and earnings relevance
If weather affects revenue, margin, inventory, or guidance, this is built for you.
Subscription Tiers
Open Access
Free · Limited-Time Access
A preview of the G2 Weather framework, focused on outcomes — not forecasts.
Includes:
1–3 thought leadership posts per week
Monday Flash report reviewing last week’s actual weather
Regional temperature and precipitation recap
High-level discussion of what moved — and what didn’t
Access to new posts for 7 days, then gated
Limited access to historical posts
This tier focuses on what actually happened. Forward-looking forecasts and earnings-relevant signal are available to paid subscribers.
Premium
$12 / month · $120 / year
The core G2 Weather product for near-term financial and market decisions.
Includes:
The weekly G2 Weather Signal™ Flash Report includes:
A review of last week’s actual weather, highlighting the companies most affected by conditions
Forward-looking two-week forecasts, paired with a four-week probability-weighted outlook
Targeted weather impact analysis across 70+ publicly traded U.S. retail and restaurant companies, focused on exceptions rather than blanket coverage
Full access to all prior posts
Ability to comment and participate
Designed for CFOs, finance teams, analysts, and retail investors who need repeatable, near-term signal.
Founder (Professional Tier)
$228 / year
Professional-grade context for readers who want to understand the weather regime, not just the week-to-week signal.
Founder is built for decision-makers who need to see how weather risk and opportunity are evolving — and how that evolution affects the broader retail and restaurant landscape.
Includes everything in Premium, plus:
Monthly rolling three-month, probability-weighted outlooks across the full coverage universe
Quarterly regime assessments, focusing on seasonal transitions, persistence vs. volatility, and structural shifts
Deeper market framing around what weather risks are already priced in — and what remains underappreciated
Built for senior finance leaders, portfolio managers, and retail investors who use weather as a strategic input, not just a short-term signal.
At a Glance
Open Access
1–3 posts per week
Monday Flash (actuals only) — last week’s weather
Limited archive access (7 days)
Premium
Weekly G2 Weather Signal™ Flash Report
Two-week forecasts + four-week probability-weighted outlook
Targeted coverage across 70+ U.S. retail & restaurant stocks
Full archive + discussion access
Founder (Pro Tier)
Everything in Premium
Monthly rolling three-month outlooks (probability-weighted)
Quarterly regime assessments (transitions, persistence vs. volatility)
Strategic framing around what’s priced in — and what isn’t
About the Founder
Paul Walsh is a leading voice on how weather drives consumer behavior, retail performance, and financial outcomes.
He founded G2 Weather Intelligence™ to deliver decision-ready weather signals — not dashboards, noise, or raw data — for investors and executives focused on U.S. retail and restaurants.
Paul has spent his career at the intersection of meteorology and commerce, holding senior roles at The Weather Company, IBM, and Google, where he helped retailers, brands, and financial institutions quantify how weather moves demand, traffic, and earnings.
His approach was forged early as a U.S. Air Force and Army meteorologist, including as Chief of Weather Operations for the 101st Airborne during the Gulf War, where turning forecasts into executable decisions wasn’t theoretical — it was operational.
Today, through G2 Weather Intelligence™, Paul delivers the population-weighted weather signals that help investors and executives anticipate risk, spot opportunity, and act with confidence.
Paul’s insights have appeared on CNBC, Bloomberg, The Wall Street Journal, and The New York Times.
