I‘ve spent my career turning weather into decisions — for the U.S. military, for Fortune 500 consumer-facing companies, and now for the investors and executives who need to understand what the forecast actually means for their business.
G2 Weather Intelligence is where that work lives — publishing decision-ready weather signals for investors, analysts, and executives in consumer-facing businesses, and advising AI-driven weather startups on the strategic challenge of turning environmental data into business outcomes.
Weather → Signal → Action
I focus on where weather is likely to matter financially — and ignore where it doesn’t.
How I turn weather into signal
Weather is more than a conversation starter. It moves traffic, shifts category demand, pressures margins, and drives earnings surprises. Most weather tools stop at the forecast and leave the interpretation to you.
G2 Weather Intelligence™ exists to close that gap.
The weather industry has spent decades solving one problem with extraordinary precision: what will the weather be? Forecasting has never been more accurate, and the data infrastructure built to support it is genuinely impressive. But for businesses whose results move with the weather, that was never the hard part.
The hard part is knowing what the forecast means — for demand, for margin, for inventory, for an earnings call narrative that is about to shift in ways the market hasn’t priced yet.
Most weather products deliver data. G2 Weather Intelligence delivers signal — what the weather means for demand, margins, and timing — mapped against store geographies and category sensitivity.
Each week, I translate weather conditions and probabilities into clear, forward-looking insight that helps readers understand what actually happened, what’s likely to happen next, and where weather is financially relevant — and where it isn’t.
No dashboards. No meteorological jargon. Just clarity.
Who this is for
G2 Weather Intelligence is written for two distinct audiences.
For investors, analysts, and industry executives — this is for people whose results move with the weather: leaders at U.S. consumer-facing companies (retail, CPG, QSR/CSR), analysts and portfolio managers covering consumer-facing sectors, and retail investors who want better context on timing, risk, and earnings relevance.
If weather affects your revenue, margin, inventory, or guidance, the G2 Weather Signal product is built for you.
For weather enterprise founders and executives, a different but related conversation is happening here. If you are building sensor networks, forecasting platforms, climate APIs, or AI-enhanced environmental intelligence, you are working on a critical and difficult problem.
The harder question — and the one most founders eventually arrive at — is what sits above that infrastructure.
What does it mean to translate an environmental signal into a financial outcome with enough precision that a business will pay for it?
That question is addressed both through the content published here and through direct advisory work with a select number of weather enterprise companies.
Subscription tiers
Open Access — Free · Limited-Time Access
A preview of the G2 Weather framework, focused on outcomes — not forecasts. Includes 1–3 thought leadership posts per week, the Monday Flash report reviewing last week’s actual weather, a regional temperature and precipitation recap, and a high-level discussion of what moved and what didn’t. New posts are accessible for 7 days, then gated. Limited access to historical posts. This tier focuses on what actually happened. Forward-looking forecasts and earnings-relevant signals are available to paid subscribers.
Premium — $12 / month · $120 / year
The core G2 Weather Intelligence product for near-term financial and market decisions.
Includes the weekly G2 Weather Signal™ Flash Report — a review of last week's actual weather, highlighting the companies most affected, a forward-looking two-week forecast paired with a four-week probability-weighted outlook, and a current quarter look-ahead assessing how developing weather patterns are likely to affect the retail and restaurant companies I follow.
Full archive access and ability to comment and participate.
Designed for CFOs, finance teams, analysts, and retail investors who need a repeatable, near-term signal.
Founder (Professional Tier) — $228 / year
For readers who think in quarters, not weeks.
Built for retail planners, CPG category managers, and portfolio managers who understand that weather is a strategic input — one that shapes demand, drives inventory decisions, and moves earnings before the market sees it coming.
Includes everything in Premium, plus a rolling 12-month weather analysis updated monthly, giving subscribers a continuously current view of how conditions are tracking against historical norms.
Quarterly assessments are structured around the retail financial calendar — Q1 spring transition, Q2 summer, Q3 back-to-school, Q4 holiday — focusing on seasonal inflection points, regime persistence versus volatility, and the structural weather shifts that tend to move earnings before the market prices them.
Weather enterprise advisory
The decision intelligence layer — translating environmental signals into financial outcomes — is the most underbuilt part of the weather information stack.
The companies that figure out how to occupy it, or build it into their existing product, will capture a disproportionate share of the economic value the weather industry is working toward.
I work directly with a small number of weather enterprise companies — founders and senior executives at data platforms, sensor networks, forecasting businesses, and AI-driven environmental intelligence companies — on the strategic questions that sit above the forecast.
Where does decision intelligence fit in your product and go-to-market?
Which verticals offer the clearest path from environmental signal to paying customer?
How does the retail and consumer use case map to what you’re building?
This is not a subscription. It is a direct advisory relationship, structured around the specific strategic context of your business. Engagements are selective and limited in number.
If this is a conversation worth having, reach out directly.
About me —
I’ve spent my career at the intersection of meteorology and decision making — as a U.S. Air Force and Army meteorologist, including as Chief of Weather Operations for the 101st Airborne during the Gulf War, and later in senior roles at The Weather Company, IBM, and Google, where I helped retailers, brands, and financial institutions quantify how weather moves demand, traffic, and earnings.
I’ve appeared on CNBC, Bloomberg, and The Weather Channel, where I served as the on-air business and weather expert, and my analysis has been cited in The Wall Street Journal and The New York Times.
I founded G2 Weather Intelligence™ because the translation layer — turning a forecast into a financial decision — was largely unbuilt. That’s the work I do here.
