G2 Weather Intelligence
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The Billable Hour Is Dying. So Is the Barrier to Enterprise Weather Strategy.
What five years inside IBM consulting taught me about why weather intelligence never scaled — and why AI agents are about to change that.
Jul 3
•
Paul Walsh
June 2026
Dome of Doom?
When the forecast becomes a public health event — and a retail demand signal simultaneously.
Jun 30
•
Paul Walsh
From Desert Storm to Duracell: What Military Weather Intelligence Taught Me About Marketing
Why the weather forecast — not the calendar — should drive your marketing activation.
Jun 25
•
Paul Walsh
The Heat Is On. The Fourth of July Window Just Got a Lot More Interesting.
What the latest outlook means for retail demand, consumer spending, and public health.
Jun 23
•
Paul Walsh
El Niño Declared. The Holiday Playbook Just Changed.
What history tells us about El Niño winters — and what retailers should be doing about it right now.
Jun 19
•
Paul Walsh
1
Your Markdown System Doesn't See the Weather Coming
Weather changes what consumers will pay. Most pricing models don't fully account for that.
Jun 17
•
Paul Walsh
Weather-Optimized Demand Forecasting Could Recover Billions in Lost Margin.
The academic research on weather-optimized demand forecasting makes the financial case impossible to ignore.
Jun 11
•
Paul Walsh
1
The Blue on This Map is Worth Millions in Lost Summer Sales
Last June was one for the record books. This June the bill is coming due.
Jun 9
•
Paul Walsh
1
Macy's Had a Great Quarter. The Weather Helped Push It Over the Top.
Jun 3
•
Paul Walsh
The Tailwinds Are Gone. The Headwinds Are Real.
G2 Weather Weekly | June 13 – June 26, 2026 | Paul Walsh
Jun 1
•
Paul Walsh
1
May 2026
Gap Had Nowhere to Hide in Q1
The Weather Gave Them Every Chance. The Market Took $1.6 Billion Anyway.
May 29
•
Paul Walsh
1
2
AutoZone Blamed the Weather. The Weather Isn’t Done With Them.
The Q3 miss was a weather story. Q4 will be too.
May 27
•
Paul Walsh
1
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